ASCC Shines at World of Concrete 2025: A Celebration of Community, Camaraderie and Recognition
The American Society of Concrete Contractors (ASCC) made a powerful impact at the 2025 World of Concrete (WOC) in Las Vegas, showcasing its commitment to technology, safety, and industry leadership. From the sold-out Kickoff Bash to the hands-on Decorative Concrete Council (DCC) and Concrete Polishing Council (CPC) Experience Booth, and the innovative ASCC Central Hall Booth, this year’s presence was one of ASCC’s most successful yet!
A Night to Remember: The ASCC World of Concrete Kickoff Bash
The ASCC set the tone for the busy week with its annual Kickoff Bash, one of the most anticipated networking events at the World of Concrete. ASCC members and concrete professionals from across the country gathered at Caesars Palace for an evening that featured the College Football Playoff Championship Game pitting Notre Dame against Ohio State, who ultimately won the game and claimed the National Championship. Not to be overshadowed by the game, the evening also boasted new food, drink selections, great camaraderie, and networking, strengthening the bonds that make ASCC a leader in the concrete community. With a record-breaking turnout, the event provided a unique opportunity for contractors, suppliers, and industry experts to connect, exchange ideas, and build relationships that move the industry forward.
Honoring Excellence: 2025 ASCC Decorative Concrete Hall of Fame Inductions
During the week’s festivities, ASCC proudly welcomed three new members into its Decorative Concrete Hall of Fame, recognizing their dedication, expertise, and contributions to advancing the decorative concrete industry. Chris Klemaske, Sundek National Accounts (#1), Bent Mikkelsen, Concrete Décor Magazine (#2(, and Lee Ann Harris, Decorative Concrete Institute, Inc. (#3) were inducted into the American Society of Concrete Contractors Decorative Concrete Hall of Fame on January 22, 2025, at the DCC/CPC Experience Booth at the World of Concrete held in Las Vegas, NV. Their leadership, mentorship, and technical innovations have shaped the decorative concrete industry’s best practices and inspired the next generation of contractors.
The Hall of Fame induction ceremony was a highlight of the DCC/CPC Experience Booth, where attendees gathered to celebrate the careers of these industry giants as well as past inductees. The new event was packed from start to finish.
The DCC/CPC Experience Booth Shines
In addition, the Decorative Concrete Council (DCC) and Concrete Polishing Council (CPC) Experience Booth provided an interactive, hands-on experience for attendees eager to explore the latest techniques, tools, and trends in decorative and polished concrete. Experts from ASCC led live demonstrations, sharing best practices in stamping, staining, polishing, and overlay applications.
Attendees had the chance to see decorative and concrete polishing exhibits, gain insights from industry experts, and take-home practical knowledge to enhance their own projects. The booth’s interactive format and Ted-Type Talks made it one of the most visited areas of the World of Concrete, further solidifying ASCC’s reputation as a leader in decorative concrete.
Innovation and Safety at the ASCC Central Hall Booth
This year, the ASCC Central Hall Booth was a must-visit destination, featuring two groundbreaking initiatives:
- The ASCC AI Bot – A cutting-edge artificial intelligence tool designed to assist contractors with technical questions, best practices, and troubleshooting in real-time. This innovative resource provided by ASCC Associate Member From the Future demonstrated how AI can enhance efficiency and decision-making in concrete construction. It is hoped to implement the ASCC AI bot late in 2025.
- Narcan Training & Free Narcan Kits – Recognizing the importance of workplace safety beyond traditional construction hazards, ASCC offered lifesaving Narcan training. Attendees who completed the brief yet comprehensive training session received a free Narcan kit, equipping them with the knowledge and tools to potentially save lives in overdose emergencies.
The combination of technology, education, and safety initiatives at the Central Hall Booth showcased ASCC’s forward-thinking approach to supporting and protecting the ASCC community and beyond.
The 2025 ASCC World of Concrete programs and events showcased the culture, technology, programs, services, and unwavering commitment that define the ASCC. From the Kickoff Bash that fostered industry connections to the DCC/CPC Experience Booth, where hands-on learning brought decorative and polished concrete to life, ASCC demonstrated its dedication to education and craftsmanship. The Hall of Fame inductions honored the legacy of industry pioneers, while the Central Hall Booth introduced cutting-edge advancements like the ASCC AI Bot and emphasized safety with lifesaving Narcan training. Each initiative reflected ASCC’s mission to empower contractors, advance the industry, and uphold the highest standards of excellence. As ASCC continues to lead the way, its presence at WOC 2025 reaffirmed its role as a pillar of innovation, leadership, and support for the concrete construction community.