What does a presentation have to do with decorative concrete?  Well, a presentation can be defined many ways. It isn’t necessarily just a speech in front of a group of strangers. It could be your first sales call or employee meeting.  Maybe you have to offer decorative options to a H.O.A. or explain your quote to a group of decision makers. Or, the ASCC has asked you to conduct a seminar for the very first time. Honing your speaking skills makes you a better business owner or more valued employee. Whether you are a seasoned speaker or a first timer, there are some time-tested tips to help you crush that presentation

• It helps to practice but don’t worry about being perfect, no one is, just be yourself.
• Try to master your subject. Maybe you already have through experience. If not read up and research. As the adage goes, you never stop learning and deep knowledge can be sensed by your audience. It also boosts your confidence
• Like some of the winningest athletes, use a visualization exercise. Imagine yourself standing confidently in front of your audience. See them smiling and nodding. Visualize a positive response, or that group of decision makers saying yes to your proposal. Remember those feelings of accomplishment and confidence as you begin your presentation.
• Engage your audience. Make sure your content is relevant and valuable. Start with a compelling story, and interesting fact, or a rhetorical question to get them thinking.
• Show your energy and compassion! Be enthusiastic, it’s contagious. Your excitement will energize the audience.
• Watch your body language. Use open gestures, smile (its contagious too). Establish eye contact with as many as possible. If you are giving an online presentation, I have found it helpful to stand as I speak even though no one can see me.
• Breathe. Before you start, take a few deep breaths, hold for a second, and exhale slowly through your mouth- it helps calm the nerves.
• Avoid caffeine prior to the engagement. It’s a stimulant and will increase anxiety and nervousness.
• End with impact. Have a strong closing statement, a call to action, or an inspiring quote. You want to leave the group with something to think about or act upon.

It difficult to imagine any skill that impacts a business more than the ability to give a presentation. Negotiating, sales, hiring, training, managing, leading, are all done better by someone who seems calm, cool, and confident.  Understanding that no one is born with superior speaking or sales skills, but like most other aspects of our professional careers, they are learned and then honed with practice and experience, makes it easier to add this to your list of self-improvement goals.