Cory Lee, Vice President The Voice Newsletter November 2023

In the world of concrete construction, the paradigm is shifting from merely erecting structures to crafting immersive experiences. Beyond the nuts and bolts, construction projects today are about creating environments that resonate with a deeper connection to both functionality and relationship. It's not just about building structures; it's about sculpting experiences that leave a lasting impact.

The transformation from traditional construction practices to an experiential approach is driven by the recognition that a building is more than just a physical entity—it's a setting that shapes human interactions, emotions, and memories.

Our customers will remember the experience they had with our companies long after the project is turned over. No matter how great the concrete is, if the project manager had to fight our project manager the whole time, the experience was not good. Likewise if the project management teams work together great but the field has issues then the overall experience is diminished.

When the quality, schedule, ease of doing business, relationships, pre-construction and the negotiation all come together we have delivered a good experience.

Technology is a powerful tool in enhancing the experiential aspect of construction. Virtual reality (VR) and augmented reality (AR) are being utilized to provide clients with immersive previews of their future spaces, allowing them to engage with the design and make informed decisions. This not only fosters a sense of involvement but also ensures that the final product aligns closely with the client's vision.

Ultimately, selling an experience in construction is about creating an environment that the customer wants to experience again As the construction industry continues to evolve, embracing this experiential approach ensures that every project becomes a story.

Cory Lee, Vice President The Voice Newsletter November 2023

In the world of concrete construction, the paradigm is shifting from merely erecting structures to crafting immersive experiences. Beyond the nuts and bolts, construction projects today are about creating environments that resonate with a deeper connection to both functionality and relationship. It's not just about building structures; it's about sculpting experiences that leave a lasting impact.

The transformation from traditional construction practices to an experiential approach is driven by the recognition that a building is more than just a physical entity—it's a setting that shapes human interactions, emotions, and memories.

Our customers will remember the experience they had with our companies long after the project is turned over. No matter how great the concrete is, if the project manager had to fight our project manager the whole time, the experience was not good. Likewise if the project management teams work together great but the field has issues then the overall experience is diminished.

When the quality, schedule, ease of doing business, relationships, pre-construction and the negotiation all come together we have delivered a good experience.

Technology is a powerful tool in enhancing the experiential aspect of construction. Virtual reality (VR) and augmented reality (AR) are being utilized to provide clients with immersive previews of their future spaces, allowing them to engage with the design and make informed decisions. This not only fosters a sense of involvement but also ensures that the final product aligns closely with the client's vision.

Ultimately, selling an experience in construction is about creating an environment that the customer wants to experience again As the construction industry continues to evolve, embracing this experiential approach ensures that every project becomes a story.